Choosing A Good Pharmacy Affiliate Program
A frequent question we receive from affiliates is : "why are 2 tier online pharmacy affiliate programs better than a 1 tier?".
For Pharmacy Affiliates their perspective is that you can build a better business promoting a 2 tier or 3 tier program for the same amount of effort.
Let me explain :
1) Any effort generating business for a single tier program, will also net that program new affiliates. In effect affiliates create their own competition, which in turn reduces income and increases costs to get the same business as before.
Compared to a 2 tier program where affiliates are paid on going compensation for bringing in more affiliates to help to make the program stronger. Now let's look at the less obvious facts, that are very good indicators for consumers evaluating which online pharmacy to preference with an order (and hard earned money).
2) By far the biggest percentage of fly-by-night pharmacy programs start and finish without an affiliate program or as a 1 tier affiliate program.
3) A group of people working as a team do a better job monitoring programs for consumers and affiliates - rather than affiliates working in a void, with their only contact an affiliate manager. This is particularly important when it comes down to 2 things that usually go together - missing deliveries and missing advertising payments.
4) If you are an online pharmacy customer or a small to medium size affiliate and you see the program is ripping you off - who will fight on your side? If you have no downline or upline, you have no power and you are ignored. If you have no affiliate publisher on your side - as a consumer you are just ignored.
5) If a group of customers have missed deliveries you are more likely to find out if you are working with a team of other affiliates than if you are by yourself in a single tier.
The counter to the above arguement to support a no affiliate program or a single tier program -is that a no affiliate program, makes the products cheaper for consumers - very wrong. Without affiliate advertisers the pharmacies - unless they are scammers do not get the critical mass to obtain better wholesale prices.
Alternatively, we hear that single tier pharmacy affiliate programs advertising pay is higher. Rubbish - after 5 years in this business, we have calculated that a good 2 tier program, lasts longer, earns more reliable income and looks after customer service - which means more repeat orders.
So unless you are a very big affiliate getting very high repeat order commission, you will lose promoting single tier. Small and medium sized affiliates really miss out. The best affiliate programs promote the advantages of their 2 tier approach. Why? Because they know a 2 tier approach gives them better bottom-line results. Their programs are more effectively promoted in a cooperative rather than combative atmosphere. They also are in for the long run and know that happier affiliates will generate better program sales.
When you visit : http://www.drugstorebestbuys.com/affiliates/default.htm you know that the TOP 8 programs in each category of Brand, Generic and Herbal will give you a tried and tested return. Avoid hours of work supporting fly-by-nighters who run for a few months then steal your money.
For Pharmacy Affiliates their perspective is that you can build a better business promoting a 2 tier or 3 tier program for the same amount of effort.
Let me explain :
1) Any effort generating business for a single tier program, will also net that program new affiliates. In effect affiliates create their own competition, which in turn reduces income and increases costs to get the same business as before.
Compared to a 2 tier program where affiliates are paid on going compensation for bringing in more affiliates to help to make the program stronger. Now let's look at the less obvious facts, that are very good indicators for consumers evaluating which online pharmacy to preference with an order (and hard earned money).
2) By far the biggest percentage of fly-by-night pharmacy programs start and finish without an affiliate program or as a 1 tier affiliate program.
3) A group of people working as a team do a better job monitoring programs for consumers and affiliates - rather than affiliates working in a void, with their only contact an affiliate manager. This is particularly important when it comes down to 2 things that usually go together - missing deliveries and missing advertising payments.
4) If you are an online pharmacy customer or a small to medium size affiliate and you see the program is ripping you off - who will fight on your side? If you have no downline or upline, you have no power and you are ignored. If you have no affiliate publisher on your side - as a consumer you are just ignored.
5) If a group of customers have missed deliveries you are more likely to find out if you are working with a team of other affiliates than if you are by yourself in a single tier.
The counter to the above arguement to support a no affiliate program or a single tier program -is that a no affiliate program, makes the products cheaper for consumers - very wrong. Without affiliate advertisers the pharmacies - unless they are scammers do not get the critical mass to obtain better wholesale prices.
Alternatively, we hear that single tier pharmacy affiliate programs advertising pay is higher. Rubbish - after 5 years in this business, we have calculated that a good 2 tier program, lasts longer, earns more reliable income and looks after customer service - which means more repeat orders.
So unless you are a very big affiliate getting very high repeat order commission, you will lose promoting single tier. Small and medium sized affiliates really miss out. The best affiliate programs promote the advantages of their 2 tier approach. Why? Because they know a 2 tier approach gives them better bottom-line results. Their programs are more effectively promoted in a cooperative rather than combative atmosphere. They also are in for the long run and know that happier affiliates will generate better program sales.
When you visit : http://www.drugstorebestbuys.com/affiliates/default.htm you know that the TOP 8 programs in each category of Brand, Generic and Herbal will give you a tried and tested return. Avoid hours of work supporting fly-by-nighters who run for a few months then steal your money.
posted by Clive Wallace at 5:12 PM
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